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Square Dance in advertisements

These magazine ads, mostly from the late 1940s and early 1950s, illustrate the widespread presence of square dance in American popular culture. Beech-Nut chewing gum Life April 21, 1952beer (beverage of moderation) McCall's September, 1952Brach's candy Life October 13, 1952Coca-Cola Life October 27, 1962Dexo (Square Dance Party Cake) 1950Ford Life…

Schlitz beer ad, 1950

Full page ad for Schlitz beer that appeared in Newsweek magazine, August 21, 1950, attesting to the popularity of square dance in popular culture. Modern Western square dancers were not pleased to see square dancing depictedin beer ads, as dancers in many towns depended on the alcohol-free image of their activity for permission to use schools,…